The roles of message content, product risk, and communication modality in determining consumer response to advertsing
William K. Darley
| Year of publication: |
1987
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|---|---|
| Authors: | Darley, William K. |
| Extent: | 5 Mikrofiches |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Bloomington, Ind., Indiana Univ., Diss., 1987 |
| Notes: | Mikrokopie e. Ms.: XXI, 378 S. erschienen bei UMI Ann Arbor |
| Source: |
Persistent link: https://www.econbiz.de/10004143453