The roles of product innovation capability in marketing performance
Year of publication: |
2023
|
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Authors: | Khasanah, Imroatul ; Sukresna, I. Made |
Published in: |
Journal of developmental entrepreneurship : JDE. - Norfolk, VA : Norfolk State University,, ISSN 1084-9467, ZDB-ID 2070330-2. - Vol. 28.2023, 3, Art.-No. 2350021, p. 1-20
|
Subject: | competitive advantage | Market sensing capability | marketing performance | product innovation capability | Innovation | Produktentwicklung | New product development | Wettbewerbsvorteil | Competitive advantage | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Marketing | Unternehmenserfolg | Firm performance | Dynamische Kompetenzen | Dynamic capabilities |
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