The roles of trait prudence and desire in consumer self-control for temptations
Year of publication: |
2023
|
---|---|
Authors: | Aguirre-Rodriguez, Alexandra ; Torres, Patricia |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 3, p. 380-391
|
Subject: | Craving | Desire | Goal pursuit | Motivation | Self-control | Temptation | Volition | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
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