The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations
Liselot Hudders and Chen Lou
| Year of publication: |
2023
|
|---|---|
| Authors: | Hudders, Liselot ; Lou, Chen |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 151-161
|
| Subject: | (un)healthy food endorsement | advertising disclosure | Influencer marketing | marketing ethics | privacy | social comparison |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2137318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233939