The route to improve the effectiveness of negative PSAs
Year of publication: |
2021
|
---|---|
Authors: | Ma, Jingjing ; Mo, Zichuan ; Gal, David |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 669-682
|
Subject: | Identity threat | Mood | Public service announcement (PSA) | Self-affirmation |
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