The SAGE handbook of service-dominant logic
Year of publication: |
[2019] ; 1st ed
|
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Other Persons: | Vargo, Stephen L. (ed.) ; Lusch, Robert F. (ed.) ; Koskela-Huotari, Kaisa (ed.) |
Publisher: |
London : SAGE Publications |
Subject: | Service-Dominant Logic | Service-dominant logic | Absatz | Wertschöpfung | Strategisches Management |
Extent: | 1 Online-Ressource (xxxix, 760 Seiten) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-5264-5550-5 ; 9781526402837 ; 978-1-5264-0283-7 ; 978-1-5264-0283-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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