The sales effect of word of mouth: a model for creative goods and estimates for novels
Year of publication: |
2006
|
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Authors: | Beck, Jonathan |
Publisher: |
Berlin : Wissenschaftszentrum Berlin für Sozialforschung (WZB) |
Subject: | new-product diffusion | word of mouth | creative industries |
Series: | WZB Discussion Paper ; SP II 2006-16 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | hdl:10419/51035 [Handle] |
Classification: | C22 - Time-Series Models ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M3 - Marketing and Advertising |
Source: |
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The Sales Effect of Word of Mouth: A Model for Creative Goods and Estimates for Novels
Beck, Jonathan, (2006)
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The sales effect of word of mouth: a model for creative goods and estimates for novels
Beck, Jonathan, (2007)
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The Sales Effect of Word of Mouth : A Model for Creative Goods and Estimates for Novels
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