The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
Year of publication: |
1985
|
---|---|
Authors: | Anderson, Erin |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 4.1985, 3, p. 234-254
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | organizational design | organization control | sales force management | vertical integration |
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