The sandwich strategy : managing new products and services for value creation and value capture
Year of publication: |
2010
|
---|---|
Authors: | Jain, Dipak |
Published in: |
Kellogg on marketing. - Hoboken, NJ : Wiley, ISBN 978-0-470-58014-1. - 2010, p. 161-181
|
Subject: | hyper competition | Wettbewerbsstrategie | Competitive strategy | Innovationswettbewerb | Technology competition | Marktanteil | Market share | Produktdifferenzierung | Product differentiation | Niedrigpreisstrategie | Low-cost strategy | Kundenwert | Customer value |
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