The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort
Freeman Wu, Martin Reimann, Gratiana Pol, C. Whan Park
| Year of publication: |
2023
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|---|---|
| Authors: | Wu, Freeman ; Reimann, Martin ; Pol, Gratiana ; Park, C. Whan |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 6, p. 1245-1265
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| Subject: | Acquisition effort | Aesthetics | Anticipated ownership pride | Instantaneous desire | Motivation | Scarcity | Übernahme | Takeover | Ästhetik | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00831-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014446655