The science behind neuromarketing
Yetkin Bulut, Burak Arslan
| Year of publication: |
2020
|
|---|---|
| Authors: | Bulut, Yetkin ; Arslan, Burak |
| Published in: |
Analyzing the strategic role of neuromarketing and consumer neuroscience. - Hershey, PA, USA : IGI Global, ISBN 978-1-7998-3126-6. - 2020, p. 104-126
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| Subject: | Neuromarketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3126-6.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266757