The second century : reconnecting customer and value chain through build-to-order ; moving beyond mass and lean production in the auto-industry
Matthias Holweg ; Frits K. Pil
| Year of publication: |
2004
|
|---|---|
| Authors: | Holweg, Matthias ; Pil, Frits K. |
| Publisher: |
Cambridge, Mass. [u.a.] : MIT Press |
| Subject: | Automobiles | Marketing | Consumer satisfaction | Automobile industry and trade | United States | Kraftfahrzeugindustrie | Produktionsorganisation | Supply Chain Management |
| Extent: | XI, 238 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-262-08332-9 |
| Classification: | Marketing ; Fertigung |
| Source: |
Persistent link: https://www.econbiz.de/10004799827