The second wave of sustainability hits Swedish brands
Year of publication: |
2008
|
---|---|
Authors: | Gad, Thomas ; Moss, Stanley |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 1/2, p. 110-115
|
Subject: | Umweltmanagement | Environmental management | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Schweden | Sweden |
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