The secret language of leadership : how leaders inspire action through narrative

Stephen Denning

The book introduces the concept of narrative intelligence-an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents-anyone who is setting out to the change the world

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Year of publication:	c2007 ; 1st ed
Authors:	Denning, Stephen
Publisher:	San Francisco : Jossey-Bass
Subject:	Personalführung \| Leadership \| Verhalten in Organisationen \| Organizational behaviour \| Führungsstil \| Leadership style \| Organisatorischer Wandel \| Organizational change \| Betriebswirtschaftliches Ziel \| Corporate objective
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (xxiii, 279 p) ill 24 cm
Series:	J-B US non-Franchise Leadership ; v.40 J-B US Non-Franchise Leadership Ser. ; v.40
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 245-263) and index THE SECRET LANGUAGE OF LEADERSHIP; CONTENTS; PREFACE: MY LEADERSHIP JOURNEY; PART 1: WHAT IS TRANSFORMATIONAL LEADERSHIP?; INTRODUCTION: TEN MISTAKES TRANSFORMATIONAL LEADERS MAKE; CHAPTER 1: THE SECRET LANGUAGE OF LEADERSHIP; PART 2: THE LANGUAGE OF LEADERSHIP: KEY ENABLERS; CHAPTER 2: ARTICULATING A CLEAR, INSPIRING GOAL; CHAPTER 3: THE LEADER'S OWN STORY; CHAPTER 4: MASTERING THE AUDIENCE'S STORY; CHAPTER 5: CULTIVATING NARRATIVE INTELLIGENCE; CHAPTER 6: TELLING TRUTHFUL STORIES; CHAPTER 7: LEADERSHIP PRESENCE; PART 3: THE LANGUAGE OF LEADERSHIP: KEY STEPS CHAPTER 8: GETTING PEOPLE'S ATTENTIONCHAPTER 9: STIMULATING DESIRE; CHAPTER 10: REINFORCING WITH REASONS; CHAPTER 11: CONTINUING THE CONVERSATION; CHAPTER 12: EPILOGUE; APPENDIX 1: PRESENTATION TO THE CHANGE MANAGEMENT COMMITTEE OF THE WORLD BANK: APRIL 1996; The New Triad; Getting Attention; Stimulating Desire; Reinforcing with Reasons; Postscript: What Actually Happened?; APPENDIX 2: TEMPLATES AND EXERCISES; What Is a Story?; Exercise #1: The Story of the Change; Exercise #2: The Leader's Own Story; Exercise #3: The Story of the Person Who Must Change Exercise #4: Crafting the Springboard StoryAPPENDIX 3: WHAT'S YOUR NARRATIVE INTELLIGENCE?; Narrative Intelligence Quiz; Answers to the Quiz; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX Electronic reproduction; Available via World Wide Web
ISBN:	0-7879-8789-1 ; 978-0-7879-8789-3 ; 978-0-7879-8789-3
Source:	ECONIS - Online Catalogue of the ZBW

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