The secret lives of unconventional campaigns : street marketing on the fringe
Marcel Saucet and Bernard Cova
| Year of publication: |
2015
|
|---|---|
| Authors: | Saucet, Marcel ; Cova, Bernard |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 1, p. 65-77
|
| Subject: | agency-client relationship | justification | permission | regulation | transgression | Regulierung | Regulation | Marketing | Straße | Road |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514619