The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World's Most Watched Event?
| Year of publication: |
2013
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|---|---|
| Authors: | Kim, Jin-Woo ; Freling, Traci H ; Grisaffe, Douglas B |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 2, p. 134-149
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