The self-activation effect of advertisements : ads can affect whether and how consumers think about the self
Debra Trampe; Diederik A. Stapel; Frans W. Siero
| Year of publication: |
2011
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|---|---|
| Authors: | Trampe, Debra ; Stapel, Diederik A. ; Siero, Frans W. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 6, p. 1030-1045
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| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Niederlande | Netherlands |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Retraction enth. in: Vol.39.2012 (Aug.)=No. 2, S. 444 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009006649