The self‐concept and image congruence hypothesis
Year of publication: |
1998
|
---|---|
Authors: | Heath, Adam P. ; Scott, Don |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 11/12, p. 1110-1123
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Image | New Zealand | Product differentiation | Value | Vehicles |
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