The self-creation effect : making a product supports its mindful consumption and the consumer’s well-being
Year of publication: |
September 2018
|
---|---|
Authors: | Brunneder, Johanna ; Dholakia, Utpal |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 3, p. 377-389
|
Subject: | Product self-creation | Mindfulness | Mindful consumption | Consumer well-being | Consciousness | Konsum | Consumption | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life | USA | United States |
-
Dhandra, Tavleen Kaur, (2019)
-
Mindfulness : its transformative potential for consumer, societal, and environmental well-being
Bahl, Shalini, (2016)
-
Resnik, Saba, (2022)
- More ...
-
Customer in-role and extra-role behaviours in a retail setting
Paulssen, Marcel, (2019)
-
Brunneder, Johanna, (2018)
-
Explaining employee engagement with strategic change implementation : a meaning-making approach
Sonenshein, Scott, (2012)
- More ...