The selfie phenomenon : consumer identities in the social media marketplace
Year of publication: |
2016
|
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Authors: | Kedzior, Richard ; Allen, Douglas E. ; Schroeder, Jonathan E. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 9/10, p. 1767-1772
|
Subject: | Branding | Social media | Selfie | Assemblage | Consumer identity | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing |
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