The Service Brand as Relationships Builder
Year of publication: |
2000
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Authors: | Dall'Olmo Riley, Francesca ; Chernatony, Leslie de |
Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ, ISSN 1045-3172, ZDB-ID 10554348. - Vol. 11.2000, 2, p. 137-150
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