The service-dominant logic approach to tourism marketing strategy
Year of publication: |
2012
|
---|---|
Authors: | Park, Sun-Young ; Vargo, Stephen L. |
Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 231-246
|
Subject: | Tourismusmarketing | Tourism marketing | Service-Dominant Logic | Service-dominant logic |
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