The services challenge : integrating for competitive advantage
American Marketing Association. Ed. by: John A. Czepiel ...
| Year of publication: |
1987
|
|---|---|
| Other Persons: | Czepiel, John A. (ed.) |
| Institutions: | American Marketing Association (contributor) ; Services Marketing Conference <5, 1986, Boston, Mass.> (contributor) |
| Publisher: |
Chicago, Ill. |
| Subject: | Dienstleistungsmarketing | Services marketing | Unternehmensorganisation | Business organization | 07.09.1986 |
| Extent: | VI, 108 S graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 23 Beitr. |
| ISBN: | 0-87757-188-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000813700