The servitization of innovation in the retail grocery sector : the case of Mercadona
Year of publication: |
2023
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Authors: | Albors-Garrigos, Jose ; Miguel Molina, María de |
Published in: |
Journal of international entrepreneurship. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-7349, ZDB-ID 2098513-7. - Vol. 21.2023, 2, p. 245-270
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Subject: | Co-innovation | Entrepreneurship | International expansion | Online service | Servitization | Innovation | Einzelhandel | Retail trade | Unternehmensdienstleistung | Business services | Geschäftsmodell | Business model | Leistungsbündel | Bundling strategy |
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