The shielding effects of brand image against lower quality countries-of-origin in global manufacturing
| Year of publication: |
2003
|
|---|---|
| Authors: | Jo, Myung-Soo ; Nakamoto, Kent ; Nelson, James E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 8, p. 637-646
|