The shift from manufacturing to brand origin : suggestions for improving COO relevance
Jean-Claude Usunier
| Year of publication: |
2011
|
|---|---|
| Authors: | Usunier, Jean-Claude |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 5, p. 488-496
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Linguistik | Linguistics | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305313