The shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19
Barbara E. Kahn
| Year of publication: |
[2021] ; Updated and expanded edition
|
|---|---|
| Authors: | Kahn, Barbara E. |
| Publisher: |
Philadelphia, PA : Wharton School Press |
| Subject: | Einzelhandel | Retail trade | Wettbewerbsstrategie | Competitive strategy | Kundenbindung | Customer retention | Markenführung | Brand management | Produktmanagement | Product management | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xix, 188 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 149-173 |
| ISBN: | 978-1-61363-114-0 ; 978-1-61363-113-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375509