The Short- and Long-Term Effects of Measuring Intent to Repurchase
Year of publication: |
2004
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Authors: | Chandon, Pierre ; Morwitz, Vicki G. ; Reinartz, Werner J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 3, p. 566-572
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