The Short- and Long-Term Impact of an Assortment Reduction on Category Sales
Year of publication: |
2006
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Authors: | Sloot, Laurens M. ; Fok, Dennis ; Verhoef, Peter C. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 4, p. 536-548
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