The short-term effect of store-level promotions on store choice, and the moderating role of individual variables
Year of publication: |
2001
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Authors: | Volle, Pierre |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 53.2001, 2, p. 63-73
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Publisher: |
Elsevier |
Saved in:
Online Resource
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