The significance and insignificance of demand analysis in evaluating promotion programs
Year of publication: |
2005
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Authors: | Davis, George C. |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 87.2005, 3, p. 673-688
|
Subject: | Werbewirkung | Advertising effects | Nachfragesystem | Demand system | Gewinn | Profit | Rindfleisch | Beef | Rinderhaltung | Cattle farming | Theorie | Theory | USA | United States | 1997 |
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