The significance of online reviews for hotel entrepreneurial success
Zilmiyah Kamble (James Cook University, Singapore), Quoc Toan Doan (James Cook University, Singapore), Hoai Nam Nguyen (James Cook University, Singapore), Zeqi Zeng (James Cook University, Singapore) and Liao Liao Zihui
| Year of publication: |
2020
|
|---|---|
| Authors: | Kamble, Zilmiyah ; Quoc Toan Doan ; Hoai Nam Nguyen ; Zeqi Zeng ; Liao Liao Zihui |
| Published in: |
Entrepreneurial development and innovation in family businesses and SMEs. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-3648-3. - 2020, p. 75-86
|
| Subject: | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance | Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3648-3.ch005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258681