The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Year of publication: |
2008
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Authors: | Wang, Cheng Lu ; Siu, Noel Y. M. ; Barnes, Bradley R. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 7, p. 819-824
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Subject: | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | China |
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