The silver bullet of branding : fantasies and practices of organizational identity work in organizational identity change process
Year of publication: |
December 2017
|
---|---|
Authors: | Frandsen, Sanne |
Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269-X. - Vol. 33.2017, 4, p. 222-234
|
Subject: | Organizational identity | Branding | Fantasy | Practices | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Firmenimage | Corporate reputation | Organisatorischer Wandel | Organizational change | Persönlichkeitspsychologie | Personality psychology | Verhalten in Organisationen | Organizational behaviour |
-
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy, (2018)
-
Aich, Philipp, (2016)
-
Organizational identity : a reader
Hatch, Mary Jo, (2004)
- More ...
-
Faculty responses to business school branding : a discursive approach
Frandsen, Sanne, (2018)
-
Frandsen, Sanne, (2011)
-
Frandsen, Sanne, (2021)
- More ...