The simultaneous sponsorship of rival teams : Beyond ingroup favoritism and outgroup animosity
Year of publication: |
2021
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Authors: | Bee, Colleen ; Dalakas, Vassilis ; Chen, Johnny |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (02.09.)
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Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
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