The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Year of publication: |
April-June 2018
|
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Authors: | Lin, Meng-Hsien ; Cross, Samantha N. N. ; Laczniak, Russell N. ; Childers, Terry L. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 2, p. 97-111
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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