The social marketing of giving : a framework for public policy intervention
Year of publication: |
2010
|
---|---|
Authors: | Sargeant, Adrian ; Shang, Jen ; Shabbir, Haseeb |
Published in: |
Public management review. - Abingdon : Taylor & Francis, ISSN 1471-9037, ZDB-ID 2046437-X. - Vol. 12.2010, 5, p. 635-662
|
Subject: | Wohltätigkeit | Charity | Fundraising | Social Marketing | Social marketing |
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