The social media marketing book
by Dan Zarrella
| Year of publication: |
c2010 ; 1. ed.
|
|---|---|
| Authors: | Zarrella, Dan |
| Publisher: |
Beijing : O'Reilly |
| Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects | World Wide Web 2.0 | Social Media | Softwareplattform | Marketing | Portal <Internet> | Benutzerorientierung | Soziale Software |
| Description of contents: |
Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics
Table of Contents [gbv.de]
; Description [swbplus.bsz-bw.de]
|
| Extent: | VI, 232 S. Ill., graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement. |
| ISBN: | 978-0-596-80660-6 ; 0-596-80660-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879411