The social media MBA : your competitive edge in social media strategy development & delivery
Year of publication: |
2012
|
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Authors: | Holloman, Christer |
Publisher: |
Chichester : Wiley |
Subject: | Business enterprises--Computer networks. | Strategic planning--Computer networks. | Social media--Economic aspects. | Online social networks--Economic aspects. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Trust agents : using the web to build influence, improve reputation, and earn trust
Brogan, Chris, (2010)
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Working the crowd : social media marketing for business
Brown, Eileen, (2010)
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Perspectives on social media marketing : the agency perspective ; the brand perspective
Agresta, Stephanie, (2011)
- More ...
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Holloman, Christer, (2013)
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The Social Media MBA Guide to ROI : How to Measure and Improve Your Return on Investment
Holloman, Christer, (2014)
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Transactional to transformational : how banks innovate
Holloman, Christer, (2021)
- More ...