THE SOCIAL NETWORK SITES AND THE GOVERNANCE OF THE SUSTAINABLE DEVELOPMENT

The social network sites are becoming more and more complex communities of social dialogue, involving themselves in the governance processes. The stakeholders in different fields are getting engaged to rebuild the institutional capacity and the consensus process. The present paper tries to analyse few mechanisms that enforce online social network sites to play a role in the sustainable development governance. Is there a possibility for these virtual communities to become useful instruments of sustainable development? Do have the social networks the capacity to command and control the economic activity?