THE SOCIAL RESPONSIBILITY OF THE FIRMS AND ETHICS IN BUSINESS

The ample process of the sustainable development in which all the firms are involved, larger or smaller, determines them to reconsider their business politics and to turn to the demands of the environmental protection and social cohesion, concurrently with the increase of the profits that represent the main motivation of a firm existence. This paper addresses the issue of corporate social responsibility and moral behavior adoption in activities developed resulted in codes of business conduct. The concept of social responsibility has been widely debated over the years for the adoption and implementation by companies of ethical behavior in business. Ethics in businesstakes account of an ethical perspective on the way in which a company or an individual understands to do business, meaning a set of principles that should lead business conduct, both at individual and organization level. In Romania, the actions of social responsibility had a modest start, developing gradually through the experience brought by multinational companies. More and more firms understand what impact their activities have on their own employees, their customers, shareholders, the community and on the surrounding environment. The analysis effectuated on the companies which develop their activity in Romania show that, for the most part, only the multinational firms fulfill the demands for the realization of the concept of social responsibility and have at the same time, established conduct codes in the business they make