The social side of color : how social exclusion influences preferences for color combination
Mijin Kwon, Eunmi Jeon, Youngjee Han
Year of publication: |
2024
|
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Authors: | Kwon, Mijin ; Jeong, Eunmi ; Han, Youngjee |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 7, p. 1649-1667
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Subject: | aesthetics | color combination | social exclusion | visual marketing | Soziale Ausgrenzung | Social exclusion | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design |
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