Stars versus bars : how the aesthetics of product ratings "shape" product preference
He (Michael) Jia, Echo Wen Wan, Wanyi Zheng
| Year of publication: |
2023
|
|---|---|
| Authors: | Jia, He ; Wan, Echo Wen ; Zheng, Wanyi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 1, p. 142-166
|
| Subject: | product rating | shape | visual marketing | aesthetics | completeness | preference | numerical cognition | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Produktgestaltung | Product design |
| Description of contents: | Description [doi.org] |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314346