Extent: | 225 S. |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index IntroductionMarketing and retail from the modern period until the postwar era of mass consumption -- Market fragmentation and globalization -- Consumption, status, and class -- Gender and race at the margins and center of consumption -- The life course -- Consumer citizenship and the nation-state -- Consumer citizenship in the era of globalization -- Conclusion. |
ISBN: | 978-0-7456-6128-5 ; 978-0-7456-6127-8 |
Classification: | Wirtschaftliche Faktoren ; Marketing ; Wirtschaftslehre des Haushalts |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530166