Extent:
225 S.
Type of publication: Book / Working Paper
Language: English
Notes:
Hier auch später erschienene, unveränderte Nachdrucke
Includes bibliographical references and index
IntroductionMarketing and retail from the modern period until the postwar era of mass consumption -- Market fragmentation and globalization -- Consumption, status, and class -- Gender and race at the margins and center of consumption -- The life course -- Consumer citizenship and the nation-state -- Consumer citizenship in the era of globalization -- Conclusion.
ISBN: 978-0-7456-6128-5 ; 978-0-7456-6127-8
Classification: Wirtschaftliche Faktoren ; Marketing ; Wirtschaftslehre des Haushalts
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010530166