The sources and consequences of the fluent processing of numbers
Year of publication: |
2011
|
---|---|
Authors: | King, Dan ; Janiszewski, Chris A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 327-341
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Betriebliche Kennzahl | Financial ratio | Linguistik | Linguistics | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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