The spacing effect in marketing : a review of extant findings and directions for future research
Year of publication: |
2009
|
---|---|
Authors: | Noel, Hayden ; Vallen, Beth |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 11, p. 951-969
|
Subject: | Werbepsychologie | Psychology of advertising | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Theorie | Theory |
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