The Spanish E-retailing Customers Segmentation
Year of publication: |
2010
|
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Authors: | CRISTOBAL, Eduard ; MARIMON, Frederic ; DARIES, Natalia ; MONTAGUT, Yolanda |
Published in: |
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT. - Facultatea de Management. - Vol. 11.2010, 5, p. 779-798
|
Publisher: |
Facultatea de Management |
Subject: | Virtual supermarket | segmentation | Internet | E-commerce | marketing |
Extent: | application/pdf |
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Type of publication: | Article |
Language: | English |
Classification: | L10 - Market Structure, Firm Strategy, and Market Performance. General ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms |
Source: |
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