The Spatial Representation of Heterogeneous Consideration Sets
Year of publication: |
2016
|
---|---|
Authors: | DeSarbo, Wayne S. |
Other Persons: | Jedidi, Kamel (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 14, No. 3, Part 1 of 2, pp. 326-342 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1995 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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