The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Year of publication: |
2013
|
---|---|
Authors: | Carrillat, François A. ; Astous, Alain d' ; Davoine, Victor |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 4, p. 264-270
|
Subject: | Sponsor | Fit | Similarity | Country-of-origin | Attitude | Globalization | Geography | Europa | Europe | Nordamerika | North America | Globalisierung | Herkunftsbezeichnung | Designation of origin | Kanada | Canada |
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