The sporting goods industry : history, practices and products
Richard A. Lipsey
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Lipsey, Richard A. |
| Publisher: |
Jefferson, NC [u.a.] : McFarland & Co. |
| Subject: | Sportartikelbranche | Sporting goods industry | Branchenentwicklung | Sector development | Marketing | Marktforschung | Market research | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 169 S. graph. Darst. 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 161-162) and index Historical, cultural, and technological perspectives on the industry -- Structure and size of the industry in the United States -- Sporting goods vendors: products, market size, organizational structure, and market segmentation -- Channels of distribution: consumer retail, consumer online, team dealers, and distributors -- Sports medicine and product liability -- Sports marketing: licensing, endorsement, and sponsorship -- Broadcast and print advertising and market research -- Financial dimensions: sales trends and profitability -- E-commerce: vendors, brick-and-mortar retailers, E-tailers -- Appendix: Leading vendors, retailers, and multisport media and trade associations |
| ISBN: | 0-7864-2718-3 ; 978-0-7864-2718-5 |
| Classification: | Produzierendes Gewerbe |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003316460